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Submission Tips, Keywords, Meta tags, Placement Suggestions
General Information:
Make sure the most important
information is at the top of the site.
Look at the top sites in the
keywords you are submitting with your site. Look at what they are doing
and not doing to be placed high in the search engines.
Make sure the webpage title lists
the name of the organization or company. It is the first thing that the
searchers, as well as the search engine spiders, see.
Be sure to have text on the website
page. If the page is completely graphical, the search engine can't catalog
the content of the page, and will most likely not list it.
Meta Tags:
The use of Meta Tags can be very
beneficial to your submittal, but they will not guarantee a listing or
high placement. They can be used for both keywords and description.
Keyword Meta Tags are located in the
header of your webpage's HTML source. The keywords should be words people
searching for a site like yours would use. Try to think of any words that
would be used to find your site. The maximum limit for keyword Meta Tags
is 1000 characters.
The description Meta Tag is also in
the header of your HTML source. This description should draw the searcher
into visiting your site. The description can be a maximum of 250
characters.
You can repeat a keyword as many as
6 times, but the duplicate words can't be right next to each other.
Placement Suggestions
Use target keywords (keywords that
appear on your website) to assist in better placement.
Position your target keywords high
up on the page.
Place target keywords in title.
Place target keywords in headline of
page, as well as in the first few lines of text.
Frequency of target keywords
throughout the webpage can increase listing probability. Search engines
see sites with keywords used often as more relevant to
the topic then those who use the keywords less frequently.
Using tables at the top of the page
can push keywords further down the page, making a site look less relevant.
The search engines read text first, which makes it look like the text is
placed lower on the site.
Have HTML text on the page relevant
to the topic of the site. Seach engines don't read graphical text.
Don't try to trick the search
engines by repeating keywords hundreds of times in smaller text or in text
the same color as the background. If the text is not
visible in the browser, it will not be viewed by the search engines.
Submitting All Pages
You do not need to submit all of the
pages in your site, but there are ways to increase the probability that
the search engine will follow all of the links and list all of the pages.
Using only image map links to get
from one page to the other will not be followed by the search engines. Add
some HTML hyperlinks to the home page that lead to major inside pages.
Be sure the internal linking of your
pages is done correctly. By naturally pointing to the various pages of
your site from within it, the search engines will have a better chance of
following those links. To read the deatils about site submision,
click here.
For a checklist of the most important steps before submitting your
website,
click here.
Links with other Sites
Major search engines use link
analysis as part of their ranking structure.
Get good links from good sites that
are relevant to your topic. This can be beneficial not only in the search
engine listings, but it also gets your site seen by the people visiting
those sites.
To find good sites to link with, do
a search on the search engine with your keywords, and contact those sites
listed in the top ten to ask if they will link you.
